John Kelly Lucero
I apply deep principles of Research Psychology to optimize high-scale digital acquisition. I build, audit, and scale SEO and Paid Media engines that focus on real user psychology—turning intent into predictable business revenue without leaning on gimmicks.
The Architecture of the Maze
- Optimized paid search accounts resulting in +62% YoY increase in ROI.
- Improved full funnel performance resulting in +32% more revenue than budget targets for the year
- Created a high-intent organic social framework scaling impressions past the 1M milestone.
- Automated account script parameters and behavioral audience layers across core Search, Social, and Display channels to limit wasteful spend.
- Partnered closely with executive leadership (CMO) and external agency vendor cohorts to guide macro budgets and CRO design strategy.
- Directly owned execution and portfolio allocation across multichannel spaces running upwards of $2.5M in individual monthly ad spend.
- Maintained multi-million dollar e-commerce client frameworks resulting in standard generation tracking of $8.5M+ in monthly returns.
- Consolidated complex data across cross-channel hubs (Google Ads suite, Microsoft Ads, Salesforce, Looker Studio) into clear business intelligence reporting layouts.
- Audited user journey patterns on client web assets to diagnose drops in conversion rate optimization (CRO) and on page experience.
- Analyzed cognitive responses and data via meticulous statistical configurations within laboratory settings.
- Studied Attention Bias Modification mechanics — the foundational psychological framework detailing exactly how human focus filters out background noise and interacts with triggers.
Systems & Methodologies
Need a structural review of your acquisition funnel?
I audit active paid strategies, break down customer friction points, and realign performance marketing with actual human intent. Contact me to discuss custom fractional contracts or strategic technical audits.
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